AI that reads the public record so you don't have to — scanning regulators, company filings, customs data and official statistics to triangulate whether a specific product category is winnable in a market. The desk-research of days, every figure sourced and linked. Free.
Global sources that work for any market — then the target country's own statistics, regulators and registries. Every figure stays linked, so you can check it.
Dozens of sources, global and national, behind every report. Finding, fetching, cross-checking and citing each one by hand is days of analyst work per market — here it's done for you, sourced, and free.
We screen specific consumer categories — not vague sectors. Reports land at the niche level; pick the industries you follow.
Each report runs a market through nine lenses, lands a verdict, and links every figure to its free public source. Read online or download the PDF.
GO winnable now · CAUTION winnable with conditions · NO-GO don't enter
A real, growing youth category — but a domestic incumbent owns the shelf and regulation is a live gate. Winnable only with a sharp, compliant, sugar-free wedge.
A huge market the government is deliberately shrinking — disposables banned, a duty coming, flavours next. Winnable only as a compliance-first reusable play for displaced adult vapers.
A small, wealthy, protein-fluent market — but the shelf is already built and owned by home-grown brands you can't measure or outspend. Winnable only on a sharp, premium, claim-compliant wedge, never on volume.
A large, wealthy market mid-premiumisation — owners are humanising their pets and trading up, and the margins are real. The most winnable market we've assessed — for a well-capitalised entrant with a sharply differentiated fresh or vet-led wedge, past two private giants who own the mass shelf.
More markets in progress. Each report is quality-gated, not calendar-gated — it ships when every figure is sourced and checked.
A desk screen on public data: fast, sourced, and honest about what it can't answer.
Contestability, the entry window, and the regulatory gate lead — not a generic overview. One lens carries the verdict.
Each figure carries its value, date and source URL, checked against the source before it can appear. Click any number to verify it.
Where free public data can't answer, the report says so and routes it to a paid stage — instead of estimating.
GO / CAUTION / NO-GO, the wedge, the channel, the gate to clear, and the next step that resolves the bet.
Each new report is a verdict on a fresh consumer category — every figure linked to its source. Choose the industries you follow; no noise, unsubscribe anytime.